Apple announced the new features of the iPhone OS 3.0, that the iPhone would be capable of streaming video and audio directly over HTTP. Apple also advertised HTTP streaming as a feature of QuickTime X, the update of its media architecture coming in Snow Leopard. What it failed to explain, at least publicly, is how this streaming would be accomplished. Fortunately, Apple submitted its proposed protocol last month to the Internet Engineering Task Force (IETF) in the hopes that it will become a ubiquitous standard.
For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.
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